Is Rebranding Worth it?

Remember when the world was introduced to “The Artist Formerly Known As Prince?”

Or more recently, “X, formerly known as Twitter?”

We’ve been involved in a number of rebranding campaigns over the years.  It’s always a challenge that relies on a number of communications disciplines to effectively pull it off.  It’s more than just unveiling a new logo or corporate identity.  There should be a “why” to the madness, supported by new or at least updated messaging.  And all of that should be the foundation for how the organization acts and how it interacts with its target audiences.

As an example, when a company chooses to rebrand itself after a crisis, it must commit to making changes to prevent another such crisis and communicate those changes or improvements to its audiences.  Essentially, do what you say and say what you do.

It could be as simple as a new logo to bring an organization into today’s current times.  This, coupled with updated messaging on why the company is doing it can help move the process in a positive direction and thus regain or maintain the trust of its customers, employees or other stakeholders.

Thinking about refreshing your organization’s image?  We’d love to talk to you about it.  Contact us.