How PR is Central to Building Brand Influence

A recent Influence Insights global survey by the Public Relations Global Network (PRGN) revealed that business leaders are redefining brand influence and PR is at the center of it. Across 40 countries surveyed by PRGN, 89% of leaders view brand influence as “extremely” or “very” important to organizational success, with two-thirds expecting growth in significance over the next three to five years.

What’s driving this shift? Trust and reputation are at the top of the list. Metrics like brand equity still matter, but leaders are paying closer attention to authentic connections with customers and employees. Using social media and digital channels is no longer optional, but essential for shaping how people see and engage with a brand. Employees, in particular, are proving to be powerful advocates, with 63% considered highly trusted voices.

For PR teams, the message is clear: crafting stories and experiences that feel genuine, measurable and digital-friendly is important. This is done by leveraging both internal and external voices to share your brand message. These efforts are about more than getting noticed, but the relationships and impact that is illustrated through what you do.

Amid digital transformation and evolving consumer trust, PR continues to drive influence, credibility and long-term success around the world. Is it a part of your strategy?

Find out how HMA can help. Contact us today!