How Earned Media Can Impact SEO

While you may be posting continuous, high-quality content on your website and social media as part of your SEO strategy, earned media gives your business the power to stand out in online searches even more, attracting new business leads.

Through secured coverage from a publication or influencer, potential customers can become familiar with your brand and establish trust, making earned media a cost-effective way to truly raise brand awareness, website traffic and overall authority online. This earned media coverage won’t replace your regular dose of blog posts and social media updates but will work in conjunction with your original content to bring your website to page one of the search results.

Earned media outreach can get you in the news and propel your business to the top of any search results page, but it’s important to stay consistent as this doesn’t just happen overnight, and your story isn’t guaranteed to be picked up by the outlet or writer of your choice.

In order to gain earned media coverage, this starts with a strategic plan focused on topics, publications and journalists that are best fit for the needs, goals and expertise of your business. Another part of your earned media success is through creating relationships with editors and reporters that cover your industry, this will help aid any future earned media efforts. While you may be eager to get your business in the news, it is essential to have your target audience in mind and know who, where and what you should be pitching to the media beforehand.

Looking to unlock the power of earned media for your business? We are here to help!