How Can Buyer Personas Help You?

Getting in touch with your audience is necessary to finding success with your marketing and PR efforts. However, identifying your audience and discovering what drives them isn’t always easy and may require some additional research or tactics. This is where a buyer persona comes in.

In today’s world, companies must craft their messages for a specific target audience and customization has become an important key to success. Buyer personas are essentially short bios that capture specific audience members that are interacting your brand. These typically touch on details like the individual’s age, location, job and more, and can make it easier to know which channels you should be distributing your information, identify who you should target with your messaging and discover how to provide an experience that meets customer needs.

Some additional elements your buyer persona might include are values and goals, problems and a day in the life. For super in-depth examples of buyer personas, check out this link.

How do you craft these personas? By using data from a number of sources like Google Analytics data for your website, email surveys from customers, customer support inquiries, online reviews and even from direct communication with a customer.

Because you based your personas off credible data sources, they accurately capture key customers, and you know they will be legitimate for marketing purposes. Another plus is that buyer personas are flexible and can be adapted after discovering new findings on your audience.

With buyer personas you can get into the mind of the consumer and find a source that will aid your PR and marketing efforts. Try creating a few buyer personas for your business if you are interested in improving relationships with your audience.