Have You Voted Yet?

Direct mail. Billboards. Radio spots. TV spots. Digital ads. Robocalls. Text messages. Social media.

You can’t escape the amount of campaign messages aimed at getting you to vote for a particular candidate (and soon to be the issues).  But how many of these messages actually tell you anything specific about a candidate? For the most part, they tell me what’s wrong with the other candidate, but very little about what they plan to do and how they will champion the things that are important to me.

I’m not a political strategist but I am a concerned citizen, one who considers herself an educated voter.  And as someone who has spent her entire career helping businesses and organizations tell their story in order to move people to action, I am constantly amazed at what appears to be a lot of misdirected rhetoric and very little substance being shared from candidates on all sides of the political spectrum.

I mailed back my ballot the day after it arrived. We’ll know soon enough who will be on the general election ballot and what issues received enough signatures to be added.

The Republic National Convention is going on now.  The Democratic National Convention is next month.  There is still a lot of campaigning to do between now and November.

And that means a lot more direct mail, billboards, radio spots, TV spots, digital ads, robocalls, text messages and social media.