I subscribe to Harvey Mackay's online newsletter, I have for about a year now. I'm a big fan of his business books and his weekly column in the Arizona Republic. What a pleasant surprise that his column this past week was on going from low tech to high tech. He and I have a lot in common. Seems we were both taking the plunge at about the same time. It's also fair to mention the fact that Harvey and I are cousins on my dad's side of the family.
He talks about how small businesses can benefit from the advances in technology - that blogs and podcasts are simple and inexpensive ways for businesses to increase their presence to potential target audiences. But, he says "there is no substitute for the product itself." No matter how tech-savvy you become if you can't back it up with hard-work and results, your key business initiatives will mean nothing.
So as we all continue to venture into this space and try out the latest and greatest gadgets, its important to remember that there are people at the heart of it, clients who need to appreciate it, and customers to buy it.