How to handle a crisis when the crisis isn’t yours

I don’t think there has been a single conversation in the last few weeks that hasn’t gotten around to the coronavirus, COVID-19 as they’re referring to it now. Whether you think we’re overreacting or you’ve stocked up on hand sanitizer, there’s no avoiding the discussion.
But for many of us, it is not simply whether to wear a mask when we go out.  We’ve got to be a thoughtful adviser on how these discussions will impact our businesses and our clients’ businesses.

Have you been preparing to go to a big trade show this year, sunk a bunch of money into your booth, promotional materials and getting your staff ready?  What happens when the planners of the show cancel?  What will that mean for your budget?
I’m planning a conference in May where upwards of 60 PR agency owners from around the world will be coming to Scottsdale for three days of professional development.  Non-refundable deposits have been made. Some of our attendees will require visas to travel here.  What happens if they aren’t being issued?  This on the heels of our fall conference being cancelled due to civil unrest in our host city.

As communicators we are trained to evaluate the situations and make the best recommendations we can based on the information we know at the time.

And when it comes to information about COVID-19 and what to do, we consult the experts.  And right now, the best experts are at the Centers for Disease Control.

In the meantime, stay home if you’re not feeling well.  Wash your hands frequently (sing the happy birthday song…twice for good measure).  And avoid touching your eyes, nose, or mouth with unwashed hands.

Here’s to your good health.