Features That Every Business Website Should Have
Regardless of your industry, there are a few website features you should keep in mind if you want to help your business succeed. While web design trends and content can change, there are four things every business website should always have:
1. A clear message.
As the business owner, you know the ins and outs of what products and services you offer. However, it’s important to remember to view your website with a fresh set of eyes. Treat your page as a new visitor—as if you accidentally stumbled upon the site and have no idea what you’re looking at. This is why a clear message is so crucial. When someone lands on your site, two things should be instantly clear: what you do and what you want the visitor to do.
2. Simple navigation.
Nothing pushes a visitor away more than a confusing page that is difficult to navigate. The main takeaway is ensuring your visitors can easily and quickly find what they’re looking for. Menu items should be easily accessible, links should be valid, and website formatting should not distract or confuse the reader.
3. Easy-to-find contact information.
The last thing you want is to lose a potential customer because they couldn’t find your contact information. Besides making your contact information easy to find, you should offer different ways to contact you. This could mean social media links, email, phone, a contact form, etc.
4. Strong Calls to Action
A call to action tells the visitor what to do and what they’ll benefit from doing it. For example, a marketing agency might say, “Grow your business by booking a free consultation with us today.” People know what you’re asking them to do and what they’ll get out of it. By encouraging a visitor to take action rather than just reading and leaving your site, you are given the chance to motivate people to take real steps towards becoming a customer. Calls to action are simple and effective ways to generate sales and website traffic.
If you’d like to read more about website tips and tricks for your business, check out this article here.
