Everything Is Just “Super” Here in Arizona

You can’t go anywhere in the Valley without seeing some reference to the big game.  Super Bowl LVII will be played here at the State Farm Stadium, in Glendale, on Sunday.

But some municipalities were trying to manage what and where certain information could be shared.

A lawsuit was filed a couple weeks ago alleging restrictions were put in place ahead of the Super Bowl that would infringe on property and business owners’ constitutional rights.  Cities that host the game often pass an ordinance to enforce a “clean zone,” requiring prior approval from the city and the Super Bowl Host Committee for any temporary signage.  Now Phoenix is technically not the host city, the stadium is in Glendale.  But as the major metropolitan city in the Valley, it is host to a variety of ancillary activities and opted to push through the ordinance.

Not so fast says the judge, ruling in favor of property owners, claiming the clean zone infringes of first amendment rights.

The NFL is very serious when it comes to protecting its brand.  And that’s why without express written permission from the NFL and/or the teams involved, you are not allowed to use the following in any marketing or promotions, on-air, in print or online:

• “Super Bowl”
• “Super Sunday”
• “NFL,” “AFC,” or “NFC”
• “National Football League”
• “American Football Conference”
• “National Football Conference”
• Any team name or nickname
• The Super Bowl logo

There are plenty of ways to capitalize on the event being in your town without running afoul of copyright infringement.  You’ve no doubt heard examples on the local radio stations, in the local sports bars and in retail locations around the state.

Have a super time this week and enjoy the big game.