(PHOENIX, Sept. 20, 2016) The city of Surprise has won a Golden Prospector Award from the Arizona Association for Economic Development (AAED) for its “Bell and Grand Intersection Project -- Business Retention,” a multi-media communications effort.
The Golden Prospector Awards recognize excellence, innovation and creativity in economic development.
The city created a Bell/Grand Action Team to help support businesses when construction began on the Bell Road and Grand Avenue Intersection Project in November 2015. The team’s marketing campaign included social media, marketing materials and one of the largest text campaigns in the nation.
Overall, 11 Golden Prospector Awards and seven awards of merit were presented at AAED’s fall forum in Flagstaff.
AAED, founded in 1974, has a mission to serve as Arizona’s unified voice advocating for responsible economic development through an effective program of professional education, public policy, and collaboration.
For more information on AAED, visit www.aaed.com or call (602) 240-2233.