Can You Be Trusted?
The Edelman Trust Barometer was released a few weeks ago. Every year, since 2001, the agency does a deep dive in to people’s perceptions of trust – trust in their governments, trust in institutions, trust in their businesses. It also takes a look at what factors may influence trust.
In 2018, the United States had a trust score of 43 and was ranked 18th among 36 countries measured. The score went up to 49 in 2019, moving the U.S. up on the ranks to #12. However, in this year’s report, the U.S. dropped a few notches to 43, but saw a bigger rankings decrease to 24. While other countries found ways to increase trust in their people, the U.S. fell behind.
It is probably no surprise that among business, media, and government, business has slowly built up more trust among people over time, but people continue to distrust media and government.
The industry with the highest trust score is the technology sector. Yet there is still plenty of skepticism regarding the truthfulness of social media. We do tend to trust our inner circle’s activity on social media, but not so much the information being shared by business, media or the government.
The survey looks at a several other data points and offers some interesting ideas on how we can (and should) continue to make trust and trustworthiness a priority.
Adrian and I talk more about it on this week’s installment of Copper State of Mind.
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