#BookClub: Glove Affairs

Glove AffairsWe’re in the middle of the baseball season.  Of course, a book given to me by Abbie would have something to with America’s pastime.
How could Glove Affairs, the Romance, History and Tradition of the Baseball Glove, by Noah Liberman, have anything to do with public relations?
Well, it’s a stretch.  Like a wide throw from shortstop across the diamond where the first baseman keeps his toe on the base to get the out. Or when the first baseman steps as far as he can toward the fielder to make the catch when there’s a really fast runner.
The book is all about the history of baseball gloves, remembering your first glove, the superstitions behind them, how to care for them – 12 chapters of stories, tips and trivia about baseball gloves.
Here are some stretches from baseball glove terms to the PR world:

  • Flashing the leather:  reacting to the news of the day for the betterment of your clients.
  • Catcher’s mitt:  media who welcome great pitches.
  • First baseman’s mitt:  something other than shovels for ground-breaking ceremonies.
  • Edge-U-Cated Heel:  that favorite annual pitch that always comes back around — “it’s national x month.”
  • Autographed model:  your client who’s become the recognized expert.

And why break from a good thing? Liberman also wrote The Flat Stick: The History, Romance, and Heartbreak of the Putter.

Written by
at Jun 19, 2014

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