Best PR Campaigns of the Decade

PR Disasters of 2019
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Photo by Bruce Mars on Unsplash

Yesterday, Abbie posted a blog discussing whether PR disasters are really PR disasters.  She posed an interesting question: What were some of the best PR efforts you saw this year?

As the decade comes to a close, this got me thinking about the best PR efforts of the past 10 years. The Holmes Report listed a few exceptional campaigns that they believe changed corporate behavior, built stronger brand relationships, delivered experiences, started movements and had a tangible impact on public health. Here are some of my favorites.

  1. #LikeAGirl by Always – this campaign helped the Always brand turned a commonly used insult into a confidence mantra for girls everywhere, and proved the power of a purpose-driven brand.
  2. #OptOutside by REI – In one of the most inventive Black Friday campaigns, REI closed its doors (on the busiest shopping day of the year) and encouraged people to change their plans and opt for a day outside instead of shopping. Abbie was on one of the local TV stations at the time talking about it.
  3. “Born Again” Simulator by The Norwegian Agency of Development Cooperation (Norad) – this campaign delved into the public sector to help Norwegians develop a greater understanding of cultures, using a digital simulator to show them what their lives would look like if they were born in different parts of the world.

What are some of your favorite PR wins of the decade? What’s the most memorable to you?

Annelise Krafft
Annelise Krafft
Annelise is a Phoenix native who has spent her whole life around the media. When she’s not writing, you can find her tracking the latest celebrity gossip. Check out Annelise's complete bio here.

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