5 Steps to Finding the Right PR Firm

The agency/client relationship is a powerful one.  One that is built on trust, honesty and integrity.  But how do you go about finding the right firm?  Is it geography, experience in your industry, cost?  Lots of things should be considered when hiring a PR firm.  Our PRGN partner agency in San Francisco, Landis Communications, gives you five steps to consider when looking for the right firm for you.
Take a look.  Anything you would add?