#HMATurns40 — Signs Of Effective PR Efforts
Over HMA Public Relations’ 40-year history, we have worked on countless advocacy campaigns.
Another thing we’ve done is steer clear of politics. We’ve never worked for a candidate or directly for a referendum. We have, however, worked on things that became quite political each resulting in a signing ceremony, of sorts.
Our efforts have made a tremendous impact on Arizonans. We’ll take that as a positive sign.
Back in the early 90s, our team’s work on behalf of a coalition of Arizona’s Native American communities, including the Pascua Yaqui Tribe, Tohono O’odham Nation, Ak-Chin Indian Community, Cocopah Tribe, Colorado River Indian Tribes, Ft. McDowell Indian Community, Gila River Indian Community, Salt River Pima Maricopa Indian Community, White Mountain Apache Tribe, Yavapai-Apache Tribe and Yavapai-Prescott Indian Community, played a key role in establishing positive public opinion toward Indian gaming in Arizona.
In 1992, we stood by proudly as 16 Arizona tribes signed gaming compacts at a ceremony in Phoenix.
A few years later, our work on behalf of P.I.P.E., the Piping Industry Progress and Education Fund, resulted in another major signing event when the state legislature passed a law that created a statewide uniform plumbing code. The statewide plumbing code created stability and standardization in the industry – essential to the safety, health and welfare of residents throughout Arizona. It also sanctioned the plausibility for growth among union and non-signatory plumbing contractors in Arizona who are able to focus on flawless plumbing systems for end users rather than focusing on learning separate codes in each jurisdiction to do the labor accurately. Prior to this standardization being passed, the latter caused higher costs of installation and maintenance.
More recently, HMA Public Relations helped the Arizona Commission for the Deaf and Hard of Hearing (ACDHH) celebrate its 40th Anniversary with a series of presentations – all conducted in American Sign Language – and ending with a celebratory event that included elected officials from around the state.
The ACDHH was established in 1977 in order to improve the quality of life for deaf and hard of hearing residents. Its purpose is to ensure, in partnership with the public and private sector, accessibility for these communities, and to serve as a statewide information referral and resource center on issues concerning people with hearing loss.
Those were some great projects, each signed, sealed and delivered.
