The Target Effect

If you’re like me then you absolutely hate grocery shopping but love shopping at Target. But what magical powers does Target have to suck you in to make you spend double your planned budget?
Some people have coined Target’s magical powers as the “Target Effect,” but it isn’t magic at all that we end up buying more than expected during a Target visit. It is a well-thought out marketing strategy.

So, what makes Target’s strategy didn’t from other retailers?

According to Business Insider, the biggest impact is Target’s layout. No matter what Target location you go to, you will always see a Starbucks near the entrance. The Starbucks sets the tone of being an inviting place that welcomes you in.
Next, as you continue walking through the store you first pass the makeup, then hair products, followed by cleaning supplies and suddenly you have browsed every aisle, and ended up with a full cart when you only came for one item.
Part of Target’s marketing strategy is making it so you don’t mind browsing every aisle. The strategy includes wide aisles, product being organized and evenly spread out, and the store being well lit. When you combine all these elements, consumers have a more enjoyable shopping experience.

If you’ve ever worked in retail, then you know the longer someone spends in the store, the more money they are likely to spend.

So, what can we learn from Target’s marketing strategy?

When sharing your message, you must set a “vibe” that resonates with your audience. You want to make them feel welcomed and comfortable enough to take the time to fully understand your message, continue listening to your messages and eventually take action.