Is Spotify predicting the future?

 I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave.
As a recent college graduate, I’ve noticed that Spotify makes a special effort to cater to young people like myself. What they’re doing is working, resulting in outrageous growth.
What started as a free music streaming outlet has become a $10 billion empire in just six years. It seems that Spotify is watching its target audience closely and predicting exactly which steps will take them in the right direction.
This was most apparent to me with their Hulu merger, which is bundled into Spotify’s Premium memberships. As a student, the fuel I needed to get me to graduation existed in the tools that helped me decompress in my off time: music and TV. By adding in some amazing student discounts, Spotify perfectly caters to students by consolidated all their favorite services. Even now, as a working professional, it’s still my favorite place to find music, recommending new songs and podcasts to me when I don’t have the time to find them myself.
This all makes me wonder: How long will it be before we see other companies taking note and consolidating services of their own?
I wonder especially when it comes to social media. Will we see a similar consolidation trend among other services targeted at young people? How long will it be before all of our social media outlets are accessible through just one app?
A one-stop-shop for all things social isn’t too far out of reach.