Be as specific and open as you can.
Big or small? Local or global? What kind of services do you need?
Public relations? Public Affairs? Branding? Marketing? Social or digital media? Search optimization? Content marketing? List as many as you care to.
Ongoing, as-needed, project-based, other?
If you are unable to provide a budget estimate, it is difficult for us to determine if your goals and expectations can be completed within a proposed scope of work and budget. Any guidelines you can provide here will be most helpful.
Anything new happening in the near future? innovations, new products, new hires/promotions, etc.) In what areas do you think your company is truly differentiated or GREAT, and in what areas are you weaker or the same as your competition? Who are your competitors?
What does success look like in a year? Or at the end of the scope of work?
Please be as specific and detailed as you can. You can take responsiveness, talent, creativity, and discretion for granted with us.
Anything else you can share that would be helpful to us as we learn about you. Do you have a dedicated marketing or communications team? If so, how many people? Who is our point of contact?