What about people who aren’t working from home?

During social distancing, it seems like all the content on the internet is geared towards people working from home. However, according to a 2019 study by the Bureau of Labor Statistics, only about 29% of Americans even have the possibility to work from home in the first place.

While it is important to acknowledge those working from home, it’s important to also keep in mind that there are people who are still going to work as essential workers, or who are not working at all.

Abbie recently pointed out that our communication tactics are changing during COVID-19 as typical messages may not be applicable at this time. On the same note, it’s important to make sure our messages are applicable to our ever-changing audience.

Depending on who you are trying to reach, your primary target audience may now consist of people who are working from home, working from the office and also not working. In addition to adjusting the methods you’re using to connect with these different kinds of workers, it’s also important that your content and pitches reflect everyone’s reality.

For example: a pitch with tips on productivity could be adjusted from “How to stay productive while working from home” to “How to keep being productive at work as an essential worker” to even “How to stay productive in the job search.”

How have you been adjusting your content during COVID-19?