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If you are new to our blog, welcome to our #MediaMonday. Each Monday, we post a blog to help our readers get to know the media just a little bit better. But rather than a plan ol’ professional bio and other Google-able information, we try to dig a little bit deeper to get to know the person, not just the “media contact.”

Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Kristine Cannon, editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few.

So, Kristine, time to share!

What do you want to tell the blogosphere about yourself today?

My mom has given me more advice and more words of wisdom than anyone I know growing up. From “that boyfriend of yours is a bum; get rid of him,” to “don't let anything get in the way of your career.” But what has stuck with me the most — and proven true more often than not — is the age-old, “Kristy, always remember: the only thing constant in this world is change.”

Well, the past couple of years have been quite the whirlwind of change. And I haven't even reached my quarter-life crisis yet.

When I graduated from Northern Arizona University in 2010, I was like all college grads — broke, desperate (for a job, of course), but determined. I was lucky to snag a job as office manager to pay rent, but it wasn't until a seemingly life-changing car accident during an impromptu weekend trip in Flagstaff that really shook up my world.

In short, the careless driver going 60+ mph collided with my poor Cavalier, which was moving at a steady pace of about 20 mph, slowing for a left-hand turn. All I remember was waking up to a totaled car, which had crashed head-on into a tree off the side of the road, the front windshield cracked in several places, the back windshield disappeared entirely, my trunk squeezed into my backseat, and the passenger with a fractured spine. As for me? Well, it took the Jaws of Life to pull me out of the vehicle, but somehow I walked away with a few bruises, bruised ribs and one big decision to make. (After calling State Farm a few hundred times, of course, and coping with the passenger's severe case of short-term memory loss for about three days.)

With no vehicle and no way of getting to work, my hours were cut in half. During my downtime, I realized that I needed to stop wasting time and take the next step to pursue what I wanted to do most at the time — work for a publication. After quitting, I spent two weeks scouring the Web for any writing positions and luckily stumbled upon one at AZ Big Media, where I work today.

I drop that word a lot — “lucky” — but timing had a lot to do with it, too. If I hadn't left that weekend for a last-minute trip, I wouldn't have wrecked my car, I wouldn't have quit my previous position as office manager when I did, and I wouldn't have landed a job at AZ Big Media as Associate Editor, with an emphasis on Scottsdale Living magazine — assigning and writing stories for both print and the Web.

Plans can quickly change, especially when you least expect it; but, it's all about how well you can adapt to it. In college, I originally wanted to pursue writing about music and art (and I briefly did at The Lumberjack, NAU's weekly paper), but now I find myself immersed in fashion trends, plastic surgery, interior design and all things Scottsdale. But hey, that's what’s great about journalism, right? You learn new things every day and I love every single minute of it!

I'm fortunate to have a job doing what I love and I'm determined to continue working hard to get what I want most — to publish a magazine I can call my own.

Until then, if you ever want to get a hold of me with any story ideas for Scottsdale Living and/or to meet up for some iced coffee (especially at Fair Trade), please feel free to email me at Or, come find me at possibly my favorite place in the Valley, Crescent Ballroom — or any other live music venue for that matter, including The Sail Inn, Rhythm Room, Yucca, Long Wong's, etc.

Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. Stephanie Lough says:

    Great story , Kristine (well, maybe not great for the car accident, but interesting chain of events). I have a similar story in that I was in a car accident during my last, post-college internship that pretty much wiped out a month of my life. Even though I was lucky for the most part (I essentially broke an eye socket but had an amazing dr to make me look and see normal again), it really changed my path – both my career and in my personal life. Crazy how life works out!

  2. Peter Madrid says:

    Kristine is my office mate at AZ Big Media and the one person responsible for keeping me “hip!” Although she is young, her level of maturity never ceases to amaze me. She’s the best …

  3. Wendy Kenney says:

    Kristine, wow, thank you for sharing your story with us. It’s a poignant reminder that our lives can change in an instant. Glad that yours changed for the better!

  4. Cheryl Green says:

    Great story Kristine. Luck works both ways, we are fortunate to have you on our AZ Big Media team!

  5. Gotta love the Jacks! They’re tough.

  6. Kristine Cannon says:

    Thanks, HMA, for the feature!

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