sneakybird Opens Doors in the Village at Prasada in Surprise; Local Family Bringing Never Ever Fried® Philosophy, Restaurant to the West Valley on Nov. 23

(SURPRISE, Ariz. – Nov. 15, 2024) – sneakybird, a local and family-owned restaurant that opened its doors in the Valley in 2022 and offers a quick, craft, casual approach to signature oven-grilled chicken sandwiches, wraps, tenders, and wings complemented by handcrafted flatbreads, salads, tater tots, and fresh chilled veggies, is pleased to announce the opening of its first West Valley restaurant on Nov. 23, 2024. Located at the Village at Prasada – 16430 W. Waddell Rd., Suite 108, in Surprise – the 1,860-square-foot restaurant will be open seven days a week from 10 a.m. to 9 p.m. On its opening day starting at 10 a.m., the restaurant welcomes the entire community out for a celebration featuring music, prizes, and photo opportunities with custom photo walls that will help commemorate the occasion.

“The secret to the success of sneakybird, spelled with all lowercase letters by design to underscore its sneaky-good and sneaky guilt-free product, is the combination of a specially designed oven and innovative breading recipe that blends panko flatbread as well as aged parmesan that together combine to give the crunch and flavor of fried chicken,” said Dan Chaon, founder of the sneakybird.

According to Chaon, who launched the brand in December 2022, the process is applied to a gorgeous array of oven-grilled chicken sandwiches, wraps, tenders, and wings. Any of the chicken offerings may be paired with the guest’s choice of several spectacular dry rubs, including:

• Garlic butter parmesan
• Smokey honey & peach
• Ancho lime
• Salt & vinegar
• Lemon pepper
• Salted maple

Of course, for those who prefer something that feels more like grilled chicken, each of the chicken options may also be ordered “naked,” which means it is grilled breadless with SPG, which is the salt, pepper, and garlic dry rub.

“Our team worked on our officially registered ‘never-ever fried®’ recipes for a full year before opening our first location, and we have since expanded to the Southeast Valley in the past few months,” said Chaon. “Thanks to our amazing partners in J2E Investments LLC, with whom we opened our Gilbert location in May 2024, together we are honored to bring our sneaky good restaurant to the West Valley.”

Beyond the rubs, there are several sauces that guests may mix and match with the chicken of their choice, such as:

• Sneaky, a signature buffalo-style sauce
• Soko, a bold Asian twist of sweet and heat
• Fool’s Gold, a combination of golden mustard and smokey barbecue sauce
•  Music City Hot, an homage to Nashville hot chicken
• Teriyaki, which has notes of pineapple, savory soy sauce, and toasted sesame seeds

“sneakybird also features handcrafted flatbreads – chicken pesto, pepperoni, and the Islander, which features honey-chipotle sauce, mozzarella, pineapple, capicola, and fresh cilantro – as well as three epic options for tater tots, including a sweet potato alternative, salad, coleslaw, and even a chilled vegetable medley,” said co-owner Jordan Strasser. “There are also copious options for kids, all focused on the same craveable philosophy.”

Catering is already available at the new location as well. sneakybird is exceptionally organized in its catering system thanks to ample, well-made, custom boxes that are just as easy to carry as to serve in versus having to transfer all the goodies to flimsy plates and platters. Options range from packages for just two-to-three diners to ample offerings that can serve up to 12 people per box. All sauces are served on the side so there is no fear of food getting soggy, and the sides and salads have their own proprietary system as well, with some sides easily serving up to 20 guests.

“We are also in the process of getting our community outreach program up and running,” said Strasser. “We are deeply committed to nurturing the local school ecosystem, hosting fundraising events, and actively participating in community events. Our doors are always open to collaborate and foster a spirit of unity and growth.”

To start, the brand is focused on Camp Sneaky, a community-driven initiative that supports local schools and educational programs through sponsorships, events, and partnerships, fostering growth and engagement within the education system.

For Strasser, the new restaurant is more than just a business, but the opportunity to work with his family to feed the local community.

“Our family – the team behind J2E – discovered sneakybird while looking for a healthy alternative to fried food and could not believe the quality of the chicken,” said Strasser.

J2E has big plans for the brand. In partnership with founder Chaon, they are in the midst of developing several locations across Maricopa County over the next 18 months, including sister restaurants set for Arcadia, Queen Creek, and Dove Valley over the next year.

Creating successful businesses is nothing new for the Strasser family.

After working as a police officer in their native Wisconsin for several years, family patriarch Terry Strasser made the transition to business leadership and entrepreneurial with his wife, Jill.

“For the past quarter century, they have built a number of successful brands across the nation, including FedEx independent service providers, Overhead Door Company of Wausau, Sport Court Wisconsin and more while raising my brother, Jaeden, and me,” said Strasser. “In recent years, I have been proud to finish my schooling in 2019 and work on their business team, with J2E Investments, LLC. as our first major joint project with the entire family, centered on sneakybird.”

The Strasser family, who moved to Arizona in 2023, are excited to bring sneakybird’s unique flavors and dining experience to the West Valley. “The community has a vibrant food scene, and we’re thrilled to contribute with the unique approach on never ever fried chicken” said Strasser.  “Our mission is to create welcoming spaces where people can enjoy great food and connect, driving our brand forward with passion and dedication.”

Their growth underscores the family’s commitment to bringing cleaner, never ever fried® dining experiences throughout the region, positioning sneakybird a go-to spot for everyone.

About sneakybird

Founded in 2022, sneakybird is championing a cleaner, bolder approach to enjoying the crispy, tender chicken that we all love. Through cutting-edge technology, sneakybird has perfected a Never Ever Fried® cooking process that retains the juiciness and flavor of fried chicken without using a drop of added oil, offering a guilt-free indulgence complemented by handcrafted flatbreads, tater tots, and chilled fresh veggies. A community advocate, sneakybird focuses on Camp Sneaky, its philanthropic efforts on the local schools in its ecosystem and is always open to discussing ways to collaborate on fundraising for local youth. In 2024, sneakybird announced its plans to expand across Arizona – with six new locations opening in the next 18 months – and is already developing a strategy to take the brand nationwide. For more information or franchise opportunities, visit www.sneakybird.com.