Mr. Pickle’s Sandwich Shop Announces Addition of New Signature Items to In-Store Menu; Launches “Not-So-Secret” Secret Menu Online
(SCOTTSDALE, Ariz. – Jan. 29, 2024) – Mr. Pickle’s Sandwich Shop, named among 2023 Fastest Growing Emerging Restaurants in the United States by Nation’s Restaurant News, is starting the new year with a slew of new craveable options. Today the fast-growing brand, which expanded into Arizona last year and now has more than 60 locations across California and Arizona, is launching two wholly new sandwiches to the menu in the Goomba and the Mama Mia.
Italian for friend or confidant, the Goomba features capicola and pepperoni – new proteins for the brand across all of its locations – as well as salami, ham, red onion, pepperoncini, pickles, red wine vinegar, tomatoes, and lettuce. It can also be transformed into a perfect chopped salad with the works and a choice of dressings, to boot.
The Mama Mia is Mr. Pickle’s spicy twist on a traditional meatball sandwich that pairs warm meatballs with capicola, melty pepper jack cheese, pepperoni, and jalapenos.
“We also just enhanced our bread, adding new craveable roles to our expansive carb-lover section of the menu,” said Mr. Pickle’s CEO Mike Nelson. “We are proud to be partnering with a premier brand out of San Francisco whose mother dough dates back more than 150 years to make these ultra-specialty rolls, as well as our new sliced sourdough, custom to us.”
Beyond this, acknowledging that Mr. Pickle’s has throngs of avid fans with custom orders whose popularity has spread over the years, today the brand is also launching its “Not-So-Secret Secret Menu” to sandwich lovers everywhere. Available as part of Mr. Pickle’s delivery program, the menu – accessible when clicking to create an order online or through Door Dash – boasts more than half a dozen items.
The secret menus may vary based on the location, but just some of options include:
- Mrs. Pickle, turkey breast, bacon, Monterey jack, avocado, and the works (unless otherwise indicated)
- Spicy Bird with turkey breast, pepperjack, jalapenos, Baja sauce, and the works (unless otherwise indicated)
- Pickle Burger with roast beef, cheddar, thousand island dressing, and the works (unless otherwise indicated)
- Fast Eddy with roast beef, cheddar, barbecue sauce, and the works (unless otherwise indicated)
- Say Cheese with cheddar, Monterrey jack, Swiss, provolone, and the works (unless otherwise indicated)
- Reggie-Reggie with chicken breast, pepper jack, Baja sauce, and the works (unless otherwise indicated)
A leader in online ordering technology, Mr. Pickle’s partners with DoorDash and invested in Paytronix Systems, Inc., the most advanced digital guest experience platform, to provide direct order and delivery services straight from its website at www.mrpickles.com.
“Of course, all of our restaurants nationwide will be in the know about these sandwiches as well, so although not explicitly advertised in-store, if guests order any of them in person, we’ve got them covered,” said Nelson.
According to Nelson, those looking for Mr. Pickle’s long-time favorites will still be able to easily find them both in store and online, including the Santa Maria Tri-Tip, Big Jake, and Mr. Pickle itself, which is chicken breast, bacon, Monterey jack, avocado and the works as it relates to veggies. And through all of the enhancements and additions to the brand, every order will continue to automatically come with a melt-in-your-mouth cookie, a hallmark of Mr. Pickle’s since its inception.
For more information, visit www.mrpickles.com.
About Mr. Pickle’s Sandwich ShopSince 1995, Mr. Pickle’s has been a premier sandwich shop specializing in innovative and craveworthy sandwiches, salads and catering. During its first three decades, thanks to its community culture, incredible recipes, and all its fans, the brand grew from one to 56 locations across northern California. In 2023, Mr. Pickle’s formally expanded to Arizona, and now under the leadership of franchise veterans Mike Nelson and Dean Johnson is looking to grow nationwide in the years to come. Currently, there are 62 locations across Arizona and California. Mr. Pickle’s has one goal: for guests to “Enjoy Every Sandwich.”
