With the Summer Olympics on the horizon, it reminded me about how the events of the games translate into what PR professionals do every day. Here’s a brief guide:
Olympic Trials – capabilities presentations.
Opening Ceremonies – the first client meeting.
Parade of Nations – the thought that goes through your mind when you receive an RFP.
Lighting the Torch -- euphoric feeling of winning a new client in a competitive review.
Photo Finish – high-resolution, matte or glossy.
High Jump – what clients with little understanding of what we do expect each month.
High Hurdles – limited budgets and inflated expectations.
Shot Put – what your gut feels like when a “can’t miss” media pitch is shut down.
Marathon – what drafting a by-line feels like when writer’s block sets in.
Medals – Gold, Silver and Copper Anvils.
Synchronized Swimming – a flawless news conference or special event with many moving parts.
Water Polo – to the newly-promoted, sink or swim.
Javelin – highly targeted story pitch.
Floor Exercise – what assembling press kits used to resemble.
Balance Beam – when each client thinks they are the only client.
Decathlon – what a typical PR pro’s day is like.
Closing Ceremonies – Friday afternoon happy hour after a great week’s work.
Are there others that have an Olympic ring to them?