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With both the Arizona Diamondbacks and the Phoenix Suns playing concurrently, our Media Monday today features a prominent member of both clubs’ broadcast teams.

Jeff Munn is now in his 11th season as a member of the Arizona Diamondbacks broadcast team and has aptly become the “second voice” of the Phoenix Suns, filling in for Al McCoy on the team’s radio broadcasts.

These are not Jeff’s first broadcast gigs. After starting his career as a senior at Carl Hayden High School in Phoenix, his voice has become a staple in live play-by-play coverage of numerous Valley sports teams and venues ranging from Sun Devil Stadium to US Airways Center, to name just a couple.

So, Jeff, time to share!

What do you want to tell the blogosphere about yourself today?

I like to work. I was raised by parents who really believed in the concept of a day’s work for a day’s pay, and while I work in a vocation that’s rooted in show business, I still bring my parents’ mentality to what I do each day.

I work in radio, and despite the numerous attempts to write radio off, it will continue to evolve and survive. Remember how people thought cable would be the death of over-the-air television? Media evolves. It’s the same with newspapers. Sure there are new ways to distribute and disseminate news, but as long as there are good writers, there will be newspapers. As professionals, we have to be sure to hand down the basic principles of each form of media to the generation that follows us.

I also work in sports, and it’s my feeling that the next evolutionary step in radio and sports will be the development of sport-specific radio formats. I don’t think we’re far away from the day a struggling AM station in a major market decides they will do football programming 24-7-365. That will lead to formats specific to other sports.

I also think AM Radio will turn to programming that’s gender specific. We have FM stations that play music designed to target women, an AM station that programs talk targeting women, and brands itself that way isn’t that far off either.

I love broadcasting, and I hope I’ve given it as much as it’s given me.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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