The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. Their presentation was an overview of how influencers can make a difference for brands, nonprofits and the cause-space overall and included examples of campaigns using influencers to their greatest advantage and tips on how to build success.
According to their research 43 percent of followers engage with a cause at least once a month and younger generations are particularly willing to engage with cause campaigns with 34 percent of Millennials volunteering or donating at least once a month. In addition, of those engaged with a cause, more than half have shared information or made a financial donation because of a digital influencer.
Some additional key points included:
Finally their suggestions as takeaways for practitioners included:
Did you attend? What was your favorite highlight?