A Contrast in Supplementing the #SuperBowl

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One of the annual Super Bowl marketing coups is to get a lot of publicity and third-party conversation about the television commercials.

So, here we go again.

The National Football League has notified GNC that the company is not allowed to advertise any of its products during NFL games because it violates an NFL policy against having supplements advertised during its games.

In an Associated Press article, an NFL spokesman said the policy is part of the collective bargaining agreement with the NFL Players Association that prohibits the use of performance-enhancing substances.

Of course, we all know men naturally grow to weigh a chiseled 245 pounds to go along with the ability to run a 4.4 40-yard dash and a 350-pound bench press!

“We do not want a network partner airing advertising in this category on NFL games or NFL programming,” Brian McCarthy said.

That means no information about triple-strength fish oil, tri-flex joint health pills or anything else the league considers to be performance-enhancing.

But don’t fret. I’m sure we’ll still see the regular rotation of Cialis and Viagra spots – not to mention a series of spots featuring the famous Clydesdales, promoting a product that some would consider a performance-enhancer.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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