#BookClub – Trust Me, PR is Dead
September 29, 2015
Derek Daly
The Speed of Business
October 1, 2015
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signing booksOver the years, HMA Public Relations has been involved with dozens of book-signing events.  There have been some big-name authors in that mix, including:  Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few.

It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her books.  It also creates a personal touch for both, an opportunity to put some personality behind the product.

We’ve worked with first-time authors as well.  And our current first-time author offers us a chance to put that expertise to work.  We’re so proud of Scott and his book, “Who is Gym?”

So here are some best practices we’ve learned along the way (and a little self-promotion, too!) – hopefully our “client” and yours will reap the benefits.

  • Coordinate a book-signing and make sure you have a good venue. Here’s the promotion part: mark your calendars -- the Oct. 3 book-signing for “Who is Gym?” will be held at @SibleysWest  in Chandler. The shop, located in the heart of downtown Chandler, carries only gift items made in Arizona.   It’s a natural fit for the book, which features the stories behind Arizona’s high school sports venues.
  • Publicize it appropriately. Include both traditional and social media.  Also, take advantage of the venue’s own communications vehicles, such as its customer newsletter and website.
  • Have a visual setting. Be sure to have poster-size photos or images of the book cover, the author or other appropriate images.
  • Make sure you have enough books. Running out of books makes for a lot of after-the-fact signing and mailing – all added costs.
  • Don’t forget the sharpies. Having a pen that you like to write with is key to maintaining good penmanship.
  • Take lots of pictures. Photos with readers can be used to reconnect with them via social media after the event.
  • Have fun. This is a coronation event for the author’s hard work in writing and publishing a book.  Enjoy the time.
Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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