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#MediaMonday – EVB Live Edition

In case you were unaware, EVB Live - which stands for East Van Buren, where the show takes place - premiered last week on Channel 12. It’s a new news show with a twist. Hosts Tram Mai, Scott Light and Caribe Devine sit news desk-less on a casual, modern set overlooking East Van Buren Street. Within the first 30 minutes, someone reads what topics are trending online from an iPad 2. The show is mostly entertainment news with some top headlines sprinkled in between. For example, as we all know by now, football is officially back, but did you know that Cardinals coach Ken Whisenhunt wears a red hat on practice days, a black hat on game days and eats at Chick-Fil-A every home game? Now I do, thanks to EVB Live.

One of the segments was shot entirely in black and white which gave the show a more artsy feel. In between commercial breaks, the camera cuts back to footage of the hosts preparing for the next segments (not sure if that was supposed to be intentional or not). The mood on set is very casual and the reports are more conversational than teleprompter-like. Top 40 hits play after every commercial break, leading into the next segment which leads me to believe they are trying to appeal to a younger, trendier audience.

Throughout EVB’s first week, they asked local famous faces about their firsts. On Tuesday’s episode, Diamondbacks players shared their first pranks and politicians talked about their first day on the job – a great way to jump-start the first week.

My final thoughts: I enjoyed EVB Live. I thought it was a refreshing way to watch the news.

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17 Comments

  1. Stephanie Lough says:

    I look forward to seeing the show! And here’s to Van Buren getting a new reputation…

  2. Stephanie Lough says:

    What time does the show air?

  3. Wonder how long it will be before Fox 10 puts windows along Washington Street — E-Dub?

  4. It would be West Washington. So maybe Dub-Dub-Live.

  5. Dub-Dub-Live has a nice ring to it!

  6. Lori says:

    I feel that this format is geared for toward a morning show. I am no thrilled with the music. Give us more news and less childlike attitude.

  7. Mike Allen says:

    So, what does EVB Mean???? Woulldn;t it be nice if someone explained it?

    • eloise vanderbilt says:

      I gazed and gazed at “EVB” (which happen to be my initials), and finally looked up their website. My only deduction is that it stands for “East Van Buren”. Take it for what it’s worth!

    • Kevin Gregg says:

      Yeah, like eloise vanderbilt said, I think it stands for East Van Buren. I guess that’s where their studio is located. It’s a goofy name calling their show EVB Live, but since from what I hear it’s mostly fluff news, I guess a goofy name is is in order.

  8. Stephanie Lough says:

    East Van Buren – Where the show takes place.

  9. paula Myers says:

    What does EVB stand for ?

  10. slim petkau says:

    What do the letters EVB stand for

  11. Stephanie Lough says:

    East Van Buren

  12. kyle says:

    I think the new EVB name is stupid. Its a way for mediocre news casters to feel more important. No wonder they did an Ipad segment….they are too pretentious for my taste. I’ll stick to channel 10

  13. Shannah says:

    Evening varity broadcast

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