Most PR companies, including HMA, operate under the common belief that those who work hard deserve to play hard.
“Taking a break” is pretty unheard of in this profession so when we get an email invite specifying the date, time and place of our next company outing—which usually arrives two months in advance—we make the time for it. This is exactly what happened when Abbie notified us that the HMA team would be going skydiving—indoor skydiving, that is!
iFLY Phoenix, which opened in January of 2017, is the “experiential entertainment company that created modern indoor skydiving.” How does it work? Imagine Willy Wonka meets Tron: Legacy. There’s one large, transparent tube extending through the center of the room. In this tube are two people (one instructor, who very much so looks like a character from Tron, and one just along for the ride) who are buffeted around by strong wind currents rising from the fan below the tube for exactly 60 seconds. It is as fun and exhilarating as it is disconcerting.
After the entire group has had their two “flights,” the instructors hop into this miraculous tube and perform a routine—in the AIR—that will simultaneously cause your stomach to plummet and jaw to drop. These instructors are incredible, ours in particular. In addition to clocking in countless hours at the indoor skydiving facility, he had more than 600 jumps from a real plane under his belt—these guys and gals are the real deal!
For me, the best part was seeing our team out of their element—a perfect way to get to know people on a different level. When it comes to team-building outings, I say experiences like this take the cake because they take people out of their comfort zones, which I believe makes for the best bonding experiences.
As for the rest of HMA’s team, here is their take on our iFLY adventure: