There’s no place like home.
I’m going to make him an offer he can’t refuse.
Go ahead, make my day.
Alison Bailin Batz, recently honored as one of the five most influential women in business under 35, has a gift – a gift for trivia. From the movie quotes above to breaking news, Alison believes that any piece of “trivia” can make a great story if you are willing to think and work outside the box.
Alison is a senior account executive at HMA Public Relations, and has been with the firm since 2004.
Admittedly called a “know-it-all” in school, Alison played her “smart card” (and so humble) all the way through high school and graduated in the top five percent of her class, receiving a scholarship to ASU. Originally planning on following in the footsteps of her consultant father, she started her college career as a business major. Thankfully, her interest in writing and public speaking took her from an accounting class to the Walter Cronkite School of Journalism and Mass Communications building. She changed majors on the spot and graduated with honors with a Bachelor of Arts degree in Journalism with an emphasis in Public Relations and a double minor in Communications and Mass Communications, respectively, in 2003.
At HMA, in addition to her “trivial pursuits,” Alison’s responsibilities include client management, digital communications, business development, online content management, strategic media relations, client relations, promotional marketing, creative writing, crisis communications, event planning and issues management. Her diverse clients at HMA encompass the retail, professional services, event, restaurant, healthcare, government, tourism and non-profit fields. She is an active member of the Public Relations Society of America, where she served for six years as the chair for the Phoenix Chapter’s media breakfasts. She is currently co-chair of the Chapter’s networking events as well as a volunteer on its annual publicity summit and Copper Anvils Awards program. She also participates on the Board of Governors for the National Academy of Television Arts and Sciences Rocky Mountain Chapter, currently serving as the organization’s secretary and co-chair of the Rocky Mountain Emmy Awards.
Active in the community, Alison volunteers with the Phoenix Chapter of the American Diabetes Association, Phoenix Chapter of the Multiple Schlerosis Society and Subway Kids & Sports of Arizona. She has also assisted clients in developing community relations programs and outreach campaigns based on their own passions for volunteerism.
While at HMA, Alison has been honored for her work by the Public Relations Society of America, International Association of Business Communicators, American Marketing Association and more. She was also lucky enough to be a part of the HMA’s 30th anniversary celebration in 2010, which included an office-wide effort to complete 30 or more volunteer tasks in the community with organizations including Save the Family Foundation, Make-a-Wish Foundation, Junior Achievement of Arizona, Central Arizona Shelter Services, the American Cancer Society and many more.
A passionate writer, Alison has been pubilshed in 202 Magazine, Arizona Business Magazine, Arizona Republic, Arizona Vines & Wines Magazine, Go Gilbert Magazine, In Business Magazine, Scottsdale Airpark Magazine, Scottsdale Business + Life Magazine, Scottsdale Health Magazine, Scottsdale Living Magazine, and So Scottsdale Magazine as well as dozens of local and national blogs including AZNow, Associated Content and Examiner.
Alison earend a Bachelor of Arts degree in Journalism with an emphasis in Public Relations from the Walter Cornkite School of Journalism and Mass Communications at Arizona State University in 2003. She also holds a double minor in Communications and Mass Communications, respectively. Today, she is a frequent speaker at the school on the topics of creative writing, journalism, event planning and public relations.
She moved to Arizona from Indiana when she was two years old, and considers herself as close to a native as one can be. However, Alison will always cheer for her father’s Alma Mater, the Notre Dame Fighting Irish.
Public Relations = Journalism Skill + Adjectives x Logistics
(Guess she did learn something that accounting class, after all!)
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