The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my favorite shows, part of the storyline reminded me of how Abbie got her start in PR. Abbie’s story is that when she was in sixth grade, the school administration […]
