More and more I am seeing various news outlets reporting on celebs and other prominent figures whenever they post items to You Tube - obviously the result of press releases from the figures' public relations folks.
Even in the "real world," posting items to You Tube - and telling the media about it - can be a story and marketing strategy.
For example, just recently HMA pitched a story on a client, Cachet Homes, that was posting its television advertising to You Tube - and getting 40-60 percent bumps in web traffic as a result. We pitched the story as our client's foray into viral marketing - and viola - a story was born!
In fact, it worked so well that we are considering creating several videos for both client use and viral marketing...
How about you?