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More and more I am seeing various news outlets reporting on celebs and other prominent figures whenever they post items to You Tube - obviously the result of press releases from the figures' public relations folks.

Even in the "real world," posting items to You Tube - and telling the media about it - can be a story and marketing strategy.

For example, just recently HMA pitched a story on a client, Cachet Homes, that was posting its television advertising to You Tube - and getting 40-60 percent bumps in web traffic as a result. We pitched the story as our client's foray into viral marketing - and viola - a story was born!

In fact, it worked so well that we are considering creating several videos for both client use and viral marketing...

How about you?

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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