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A special “THANK YOU” to the more than 40(!!!) folks who came out to our first PRSA Media Breakfast of the year! Judging by the fabulous panelists and great questions, this promises to be a busy year in the worlds of journalism and public relations.

We are already getting in heaps of praise for Kimberly Hundley, Peter Corbett and Michelle Glicksman for their insight, so we wanted to be sure to communicate some of their brilliant nuggets to those of you who couldn’t join us:

Kimberly Hundley, editor Scottsdale Airpark Magazine and great Scottsdale Twitter gal, recommends never, ever calling her. In fact, she hasn’t checked her voicemails in over a month. Email is the best bet – and you will increase your chance of a positive response if you specify where in the Airpark/North Scottsdale area the story fits. Oh, and NEVER, EVER give her an FTP site to review hundreds of photos for a story. Just a jpeg with one or two will do nicely.

Peter Corbett, business reporter for the Scottsdale Republic, notes that since his publication comes out four times a week, he always needs at least two to three days lead time for a story. Like Hundley, he also prefers an email but is happy to take phone calls as a follow-up if you have something new to add to the pitch. Oh, and he ALWAYS tries to answer calls from local area codes over folks who may be calling from PR firms in NYC or Cali so score for the local PR talent!

Michelle Glicksman, editor of So Scottsdale and Scottsdale Health Magazine, is a busy mom running her magazines on her own so recommends not getting hurt feelings if she doesn’t get back to your story pitch. In fact, she welcomes you pitching it again. On any given day, she is playing mom to two children, writing articles, contacting sources, editing, creating photo spreads, attending events and corralling models so sometimes she sits down to 800+ emails at night. Be patient. Be persistent. Oh, and be sure to note if your story source ever advertises as the advertisers get first right of refusal as expert sources in some instances.

And from the PRSA Media Breakfast Team: Make 2010 the year you say “THANK YOU!” Feel free to start by sending our great panelists a note of thanks – maybe even a written one rather than an email – for their partnership and fabulous feedback this morning.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. It was a great turnout and thanks to the panelists for sharing such great information.

  2. The panelists really provided a ton of useful tips and insights, Abbie. Thanks to you and PRSA for pulling this together. The venue was very convenient, and the breakfast food delish.

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