Grappling GoldAugust 20, 2008
Who’s the sucker now?August 21, 2008
A tip of the promotional hat to Tony the Tiger's bosses over at Kellogg's for quite the promotional coup - landing Michael Phelps for the cover of their cereal brand over Wheaties!
I don't remember anyone landing major athletes for their cereal boxes over Wheaties - except for Flutie Flakes a couple decades ago.
And, as an added bonus, the PR team at Wheaties hit pay dirt in promoting the coup - another tip of the hat.