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Today – with our BIG win – there is plenty of buzz surrounding the World Cup. A solid showing by the U.S. team in its match against England, again against Slovenia and finally the major win this morning has helped build the momentum as the squads compete in pool-play.

I must admit, I’m a bandwagon soccer fan. The USA/England game was the most continuous soccer I have ever watched on TV.

While I, along with the rest of the world watches – and listens – to the various soccer games, there has been much discussion about the “actual buzz” of the contests.

It’s not that a generation of kids who grew up with soccer moms have become adults and have a say in public opinion that it’s okay for Americans to like soccer. The buzz is from the vuvuzela, a long South African horn that soccer fans are using in the stadiums. When fans blow the horn all at the same time, it sounds like a swarm of bees. It's the sound that is heard throughout World Cup matches.

Will there be as much hype for the World Cup as we saw surrounding the recent Olympic hockey tournament? I doubt it. But there will definitely be more buzz!

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Well – I am not sure how I feel about this. The patriot in me is all about jumping on the bandwagon and cheering on our country. However, the soccer hater in me and competitor doesn’t quite get being so excited about getting out of the FIRST ROUND of a sport. The first round? Seriously? And, we barely made it at that. Also hate those stupid buzzing instruments and the complete lack of explanation by the ESPN announcers about what is going on – let’s face the facts, 90% of us know nothing about soccer and a little help from the announcers would go a long way. I don’t think this will have the PR punch that hockey did – unless by some miracle we make it out of the second round. Until then, let the soccer bashing continue. But – congrats to Landon Donovan on doing what he is supposed to do – WIN. This is the USA, after all.

  2. jonathan roy says:

    I can honestly say I have been on the world cup soccer bandwagon since 1994 when I saw argentina destroy greece 4-0 in person at foxboro stadium. In 1998 i was living in nyc and watched most of the games at a great dive sports bar near little brazil in manhattan. And I celebrated as if I was brazilian when they won that year. Am I a soccer fan outside of world cup, NO!! But I will always root for team usa and will celebrate their victories. The theater of soccer makes it a much more interesting sport to me than hockey. There is an exquisite beauty in touch passes that take a ball down the field and ending either with a goal or a spectacular save. To hate soccer is ignorant, most hate because they don’t understand the game. I am looking forward to team usa’s next match on saturday against either ghana or germany, lets hope it is ghana!! So yes if not on the bandwagon jump on, celebrate the red white and blue, support the team as they leave it all on the pitch!! VIVA USA!!

    And btw screw you steve nash you traitor. If it were not for our country no one would even know your name. That is all.

  3. Gooooaaaaaaaalllllll!!!!!!!!

  4. For me, the World Cup is kind of like the Olympics. I won’t watch bobsledding or the Super G ski races any other time, but every 4 years they capture my attention. My kids (who love to play any sport) and I have watched a good bit of the US matches together and really enjoyed the excitement.
    As for the vuvuzela horns, I could do without the constant buzzing. I read a column Jemele Hill wrote for espn.com explaining the historical and cultural ties the vuvuzelas have to South Africa – and I can see the point. She also mentioned thunder sticks and other noisemakers that US sports teams have given to fans to raise the sound levels at arenas. But I’ve never been to a game where those noisemakers were used CONSTANTLY. At Suns games, fans use the noisemakers during opponent free throws or other crucial times, not from the opening tip through the final horn. One other thought (from the TV producer in me) is that all the historical footage of this World Cup will have that buzzing sound instead of the usual singing and chanting of typical international soccer crowds. The footage won’t have to be graphically identified as the 2010 WC, the sound will give it away.

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