#MediaMonday- Tonja Greenfield
November 12, 2012
November 14, 2012
Show all

Last week, I had the privilege of attending the Phoenix Business Journal’s Business Growth Conference and Expo. My favorite panel session was Advanced Social Media, facilitated by Mike Broomhead, featuring:

While there were many interesting “tidbits” from all of the panelists, the most interesting and relevant came from Bret Giles about Buddy Media‘s white paper on “Strategies for Effective Wall Posts: A Timeline Analysis.”

The white paper shares the best days and times to post on Facebook by industry, what type of content resonates best with Facebook users and posting strategies proven to increase interaction.

What are the key findings?

  • Don’t Sleep on the Weekends- The interaction rate for posts on weekends is 14.5% higher compared to weekday posts, however only 14% of posts are published on Saturdays and Sundays.
  • While Monday and Tuesday receive decent interaction rates, brands should avoid Wednesdays, when interactions is 7.4% below average.
  • Brand posts published between 8 p.m. and 7 a.m., which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 a.m. and 7 p.m., which are defined as “busy hours.”
  • Post 1-2 Times per Day, Don’t Exceed 7 Times per Week. The key is not to bombard fans with too many posts, as Facebook News Feed Optimization often penalizes for this.
  • Keep Posts Under the 80-Character Brick Wall. It’s all about brevity on Facebook (even more so than Twitter). Posts with 80 characters or less receive 23% higher interaction than longer posts.


The entire white paper can be found by clicking here.

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.

1 Comment

  1. Billie Walls says:

    Great article. Very useful to know, I plan on doing some posting for the Small Business Summit coming up at the end of this month and now I have some helpful hints. Thank You.

Leave a Reply

Your email address will not be published. Required fields are marked *