During the show, he talked about the “C-Word” and its power.
Ahem, not that C-Word. This is a family-friendly blog, people!
The word to which he was referring was “creepy.”
During the show, he said that men of a certain age (aka over 40) have no issue being called selfish, rude or even a-holes. But, they freak out at the mere mention of being creepy.
Much like 40-something men who buy drinks for 20-something women in bars, I think brands that aren’t on Facebook are kind of creepy.
What are they hiding?
What decade are they living in?
What do I do when I have a question – actually call them? (shudder!)
When I Google a brand, I want to see it is engaging with its online community. I want to see it is showing its personality beyond web copy and headshots. I want to see it is not creepy.
That is why I – speaking as a member of the coveted “female 18-49 demographic” and not a PR gal – champion the continued investment by businesses and brands in Facebook Fan Pages, as well as other social media tools, no matter how many stories come out about the continued decline of its “organic reach.”
Or, as Schneider classically said in Waterboy: “You can do it!”