Lately it seems more and more companies and organizations are hosting tweet chats for their customers and/or fans. The rules are simple, you tweet using the suggested hashtag and then, if you’re lucky, the company/person answers your question. Sounds good and easy right? Not so much.
Why do big name companies host tweet chats when they seem to be so controversy prone? I understand these companies want to reach their fans, but when tweet chats can get out of hand so quickly, is it worth it? I wonder what the value of these chats are to the organization. Sure, there are those fans that participate and have good intentions, but when the conversations go afoul, is it worth the effort?
Are these chats doing more harm than good?
Would you recommend a tweet chat for your client or organization?