The Voodoo That You Do with Do! Do! Do!
March 20, 2014
#MediaMonday – Alexandra Duemer
March 24, 2014
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newscasters-reactionIt’s no secret that reporters and news stations make mistakes. From misspellings and misinformation to the trickier issue of missing important events, it happens. Sometimes it leaves us laughing but last Tuesday viewers were in awe after what one Denver station did.

KDVR-TV’s ‘Good Day’ program was showing images on Twitter from the helicopter crash in Seattle on Tuesday.  But viewers got more than they bargained for when a graphic image appeared on screen during their report.

Considering the show was live, I thought the anchors handled the situation well or at least the best they possibly could in the situation. However, I still am confused to how something like this could have happened in the first place. I mean, why was an anchor using a tablet to display photos from a crash? Knowing the chances of coming across inappropriate content via social media is likely, should they have used another means to relay information about the crash to viewers?

The Denver station later issued this statement?

“While reporting breaking news about the crash of the KOMO-TV helicopter in Seattle, Fox 31 Denver accidentally broadcast an offensive photo while scrolling live through a Twitter feed of pictures from the crash scene.

The photo was mistakenly broadcast by our control room. It did not come from the tablet many viewers saw being used by one of our anchors.

We apologize for the inadvertent broadcast of the image and we are taking immediate steps to prevent such an accident from happening again.”

Some national news stations use delays of live broadcasts to avoid showing anything that might be upsetting to their viewers. Is this something that more stations should adopt? And who should be at fault when these types of things happen?

Katie Snyder
Katie Snyder
A former HMA Public Relations employee.

1 Comment

  1. I saw Kirk’s response later that morning on twitter – he apologized and offered up much the same response as the official one from the station. Mistakes happen and this one was unfortunate. But as I said to him, it is what we do after we make a mistake that counts. In this case a quick response from the station and a similar response from the anchors. Lesson learned.

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