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Buster Posey Spot 2Esurance, starring the company’s big-name pitchman, All-Star catcher Buster Posey of the San Francisco Giants.

The social/digital component of the campaign includes a three-spot series asking “What Would Buster Do?”  In each case, Posey demonstrates things he would not do when up to bat:

There are also two TV spots as part of the campaign:

They each wrap up with “Buster is a smart person  -- and smart people get Esurance.”  They are the brainchild of Leo Burnett USA as part of a larger, multi-platform communications effort.

I’m a baseball guy.  Esurance is an official sponsor of Major League Baseball.  Oh, and I’m in the spots with Buster!   I’m the umpire.  How’s that for calling ‘em like I see ‘em?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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