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As a professor at Arizona State University and Grand Canyon University, currently, the three most common questions I am asked when teaching are: What social media outlet should we be on? When is Facebook no longer going to be the “chosen one?” and What social media application is going to be the next best thing?

The first question, although not easy to answer, as it depends on the organization, its digital communications goals and the resources available, can be answered after I have more information. The second question will be debatable until… well until it’s not. But the third question is not one that I typically answer as it is the most difficult to predict this ahead of time.

However, this week I am going to go out on a limb and say the next “big” trend with digital communication apps will be Meerkat. With video being the next big push in digital, Meerkat not only fits with where we are heading, it has the “disappearing” feature that is desired by the younger generations.

But what is Meerkat? According to its Twitter feed, “#Meerkat is your live streaming button for Twitter,” and all you have to do is follow “the rules” which are:

  • Everything that happens on Meerkat happens on Twitter.
  • Streams will be pushed to followers in real time via push notifications.
  • People can only watch it live. No reruns.
  • Watchers can restream any stream to their followers in real time.
  • Scheduled streams will be distributed in the community by their subscribers.
  • Your own streams can be kept locally on your phone, but never on the cloud.
  • Everyone can watch on web.
  • Be kind (This one is my favorite)!

The rules pretty much sum up what Meerkat is and what it can do. The ability to live stream (via Twitter) any type of event, breaking news, product release, or big announcement will help shape how our clients’ messages are being told.

As PR professionals who are advising our clients, especially when it comes to digital communications, I think it is worth taking the time to research using Meerkat.

Now I want to know are you using video for your clients and have you used Meerkat yet?

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio

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