I attended Tuesday’s Phoenix Business Journal’s Book of Lists party. In my opinion, one of the best networking events of the year. When I mentioned that to a couple people, they asked why I felt that way. It got me thinking, what makes a good network?
For me, it’s about quality vs. quantity. There were several hundred people at last night’s event. I left there having spent time with about 15 people. Some I already knew, others I met for the first time. But in all cases, I believe, we each gained more than just a business card from the interaction – we were able to share information about what we do for a living, introduce each other to someone else in the room and make a connection that maybe, someday, will be tapped in to for a referral or a recommendation.
Sure, I could have worked the room, spent a few minutes with lots of people, but what would that have accomplished? My goal for a networking event is not how many people but rather who the people are and how we can develop a mutually beneficial relationship as a result.
How about you? What’s your definition of a good network?