A Tip for Tuesday – Be a Generation GeniusAugust 16, 2011
Team Sports = Job QualificationAugust 18, 2011
Last week, Scott and I joined with Anne Buchanan, our PRGN partner in Philadelphia, to participate in a Twitter chat on crisis communications.
Lots of great dialogue regarding the role of the public relations practitioner before, during and after a crisis, planning ahead, who should serve as spokesperson, etc.
The chat was hosted by the Philadelphia PRSA chapter – the full transcript of the chat can be found here.
I took the time at the end of the chat to offer some advice. Here are some of my ideas, please add some of your own.
- Keep a chronology of the activities during a crisis. When resolved, review for future planning.
- Have landline and cell numbers for all folks. Don’t rely on one or the other.
- Use social media to communicate with your team. Think private Facebook groups, intranets, phone trees, group texts, etc.
- Thank the media that were there for you during the crisis. Goes a long way in solidifying relationships.
- Definitely do a debrief with the team. What worked, what didn't, what do we need to change.
- Don't ignore the other stuff your company/organization is doing. Think about impact of the crisis on ongoing operations.