“What is…” Wednesday – What is the Future of Morning Television News?

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If you were a teen or college student in the late 90s, like me, chances are you came across the Howard Stern Show on E! Entertainment Television.

The show, which actually kept the E! brand in business before it was all things Seacrest and Kardashian, was essentially an edited down version of Stern’s daily radio show featuring interview and office hijinks highlights as well as topical issue discussions from time to time.

Yes, it was brash.

Yes, it was dangerous.

Yes, it was risqué at times.

However, I think Stern may have been on to something.  Like Stern, in fact, ESPN has jumped at the chance to broadcast their most popular radio programs including Mike & Mike and The Herd on television with a short tape delay. The cable channel also broadcasts its SportsCenter television show onto its syndicated radio partners nationwide.

The show-within-a-show concept works – especially when there isn’t necessarily breaking news. And let’s face it – not much is “breaking news” in the 24/7 news cycle we live in today.

I know many local TV stations have incorporated radio hosts into their programs*, but as guests. And, many radio hosts have incorporated video into their broadcasts, but via podcasts.

Do you think if either radio or TV folks piloted the above Stern/ESPN model, it might very well be the future of morning news?


*Not sure what Kaley O'Kelley said? We're not so sure, either.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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