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Great article in the October issue of Inc. called The Don’t Do List.  The premise of the article is most of us keep some kind of “to do” list.  Some may even have a “to do” list for our “to do” list.   But how many of us have a “don’t do” list? The article asked business leaders to weigh-in on the subject, sharing those things that they don’t do on a regular basis that makes them successful.

Some things that I think should be on the “don’t do” list:

  • Don’t take on that client or project that just doesn’t feel right.  Because I know when we do, it usually turns out bad.
  • Don’t assume because you think something is “urgent” and needs to be done right away, that I will have the same feeling.
  • Don’t forget that the small gesture sometimes makes all the difference.

 What would you add to the “don’t do” list?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Don’t forget to spell check. Don’t be late. Don’t take naps after 4 p.m.

  2. Don’t be afraid to terminate a client relationship over non-payment. “Nothing from nothing leaves nothing. You gotta have something, to be doing business with me”. Okay, so I changed the lyrics a bit…

  3. Don’t forget to proofread! It’s amazing how many resumes, press releases and published articles I’ve seen with spelling and/or grammatical errors.

  4. Jane Stimmel says:

    Don’t provide constructive feedback via email. Words can be misinterpreted/misunderstood. 93% of the message comes from how you say it and how you look, only 7% from the actual words. Face to face feedback is much more authentic, collaborative and effective.

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