“What is…” Wednesday – What is the best way to present an infographic?

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What better way to explain the benefits of an infographic than with an infographic?

A few weeks ago, we posted a blog called "What is an Infographic" and explained how infographics are becoming increasingly useful in a world of short attention spans and attractions to bright, shiny things. The question was proposed if infographics should be used in lieu of news releases. It was decided here at the HMA Public Relations World Headquarters that an infographic can be a great “plus one” with a news release, but probably shouldn't be sent stag.

So how should you present your infographic? In his blog post “5 tips for ‘pitching’ infographics,” Arik Hanson shares these suggestions:

  • Make sure the infographic is relevant
  • Give the blogger/reporter a few ideas based on your data
  • Make the infographic easy to repost
  • Make it about them – not you
  • Create your own post others can share

While these are definitely all great tips, they reiterate our opinion that most infographics should not stand alone, but be a part of telling the larger story. Media kits, quarterly reports and otherwise mundane, statistical information can all benefit from the addition of an infographic.

One thing is for certain – don’t expect infographics to go away anytime soon. From print to digital media, infographics are easily adaptable, interesting and some of the visuals are nothing short of stunning.


Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. Chad says:

    I am a visual learner and Stephanie has made very helpful, educational infographic’s for events such as Uncorked and Unplugged. With a short attention span, yet a desire to soak in information, these can be a perfect solution for people like me.

  2. Stephanie Lough says:

    Thanks for reading, Chad! I love visuals, but I’m more of a “doer” learner. It will be interesting to see when infographics go interactive – would be great for tablets!

  3. Alison Bailin says:

    I am loving this, as well as the tips. I have to add one – make sure the reporter knows what it is before sending! I’ve already made that mistake so my goal into 2012 is to meet with media and actually show them this new tactic as well as to pitch stories…thanks for helping with pretty much I need to say, Steph!

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