Generally, this is my cue to hold myself back from an eye roll and condescending tone.
Look people, here is the thing. I – you – we – even Abbie and Scott – cannot simply MAKE something go viral. By definition, a viral video is one that gets popular by being…well…popular. A viral video is one that is shared over and over and over. With the exception of Funny or Die, who have A-list celebs and comedy writers helping them, no one business or person wields enough power to simply make a "viral video."
Case in point – here are the top 10 most shared videos of 2011, courtesy of PR Daily. (I refuse to watch that dog at the funeral ever again – my heart can’t take it!)
Notice how NONE of them are from a business?
Or about one business?
Or have major marketing messages?
At HMA, we are happy to help make creative, funny, smart videos – promotional and otherwise. At HMA, we are happy to draft content with the goal of attracting views from the community-at-large. And, at HMA, we will NEVER tell a client we will make a “viral video,” because they don’t exist.
To clarify – there is no such thing as a viral video. There is such a thing as videos GOING viral.
Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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