PR agencies from around the world are meeting in Germany this week for the Public Relations Global Network’s semi-annual meetings. HMA is a founding member of the international network, now with nearly 50 independent agencies worldwide.
In addition to taking care of network administrative and operational business, our membership will hear presentations from prospective agencies in Paris and Budapest, Hungary.
There will be a presentation on the future of the Euro and Europe – as well as numerous agency exchange sessions in which best practices will be shared amongst the international members.
We’ll also hear from a prestigious German law firm, CMS Hasche Sigle, which will share a case study on how marketing and PR boosted its business in Germany. This should support what we are seeing in North America from law firms who are tapping into the expertise of PR agencies to help position their attorneys as thought leaders, community stewards and business experts.
The legal industry has embraced public relations. So has education and healthcare, to name a couple others. Are there industries out there that are missing the boat?