“What is…” Wednesday – What is Crisis Media Relations? Kevin Sullivan’s Take

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Each Wednesday, we at HMA Time like to pose questions about the world of marketing communications both to our team members and industry partners. The series of blogs, aptly titled “What is…” Wednesdays, are all available here.

Today, we came across a great blog from Kevin Sullivan, the chief marketing officer for Fisher & Phillips LLP, a client since 2010, detailing how to best work with media in times of crisis.

The link to his blog is available here.

Our takeaways included:

  • Essential attributes of an effective crisis communications team and spokesperson
  • Importance of effective website usage along with the easier-to-update social media  
  • Humanizing the situation
  • Keeping the audience top of mind


Thanks to Kevin for his insight. If you have any additional insight into crisis planning, please feel free to comment below.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. Planning ahead and being proactive is critical, and these guidelines are a good checklist to think about and work through before they’re needed. Being prepared and ready to go with a process allows a company to focus its energies on message in the middle of a tight spot.

  2. Beverly Maddalone says:

    Always begin with a few deep breaths to quiet the mind. Next, focus on what you want the end result to be, then work backward from there. Don’t forget to ask for help when working through any difficult situation. Attempting to go it alone encourages a me/us vs. them mentality.

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