While browsing through your favorite news website or industry blog, you have probably heard of “infographics.” Chances are good you’ve even seen or referenced one when looking for facts.
Infographic might be one of this year’s buzzwords, but infographics have really been around for years. Quite simply put, an infographic is an illustration of information. Facts are presented in a visual way that is easy for the eyes to follow and can help spice up that boring quarterly report. They remind me of the sidebar in a high school textbook that gave you the gist of the chapter without actually reading it – er, not that I did that.
Recently, PR Daily posted a blog on why public relations practitioners should use infographics in lieu of a news release. There are obvious benefits – they are interesting, easier to reference than a block of text and can clarify data with charts and other images. However, to suggest using an infographic rather than a news release should have a lot of PR folks worried – this is a job for graphic designers (unless an easy template or generator is designed – hint, hint developers) and doesn’t involve much writing. Plus, the time it takes to create an infographic, even if you are an Adobe wizard, far exceeds that of a news release.
I took a stab at creating an infographic for HMA. Before you check it out, keep in mind I’m no graphic designer. And while I am proud of my little infographic, it would have taken me a small fraction of the time to have written a release with the same information.
Of course, not all information can be displayed through an infographic. Try it with an event, and you’ve got yourself a promotional flyer or poster. See, I told ya infographics are nothing new.