A Tip for Tuesday – Peel that Onion!
October 11, 2011
October 13, 2011
Show all

While browsing through your favorite news website or industry blog, you have probably heard of “infographics.” Chances are good you’ve even seen or referenced one when looking for facts.

Google “infographic” and you will find thousands covering virtually any topic. Here, you can get your daily dose of infographics. Heck, here is an infographic on infographics.

Infographic might be one of this year’s buzzwords, but infographics have really been around for years. Quite simply put, an infographic is an illustration of information. Facts are presented in a visual way that is easy for the eyes to follow and can help spice up that boring quarterly report. They remind me of the sidebar in a high school textbook that gave you the gist of the chapter without actually reading it – er, not that I did that.

Recently, PR Daily posted a blog on why public relations practitioners should use infographics in lieu of a news release. There are obvious benefits – they are interesting, easier to reference than a block of text and can clarify data with charts and other images. However, to suggest using an infographic rather than a news release should have a lot of PR folks worried – this is a job for graphic designers (unless an easy template or generator is designed – hint, hint developers) and doesn’t involve much writing. Plus, the time it takes to create an infographic, even if you are an Adobe wizard, far exceeds that of a news release.

I took a stab at creating an infographic for HMA. Before you check it out, keep in mind I’m no graphic designer. And while I am proud of my little infographic, it would have taken me a small fraction of the time to have written a release with the same information.

Of course, not all information can be displayed through an infographic. Try it with an event, and you’ve got yourself a promotional flyer or poster. See, I told ya infographics are nothing new.


Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. Alison Bailin says:

    I definiately disagree about using these instead of news releases – but as a cool side item along with a traditional photo is actually a great idea – about how long does it take to make one? How did you approach it? What value did you see in it? Want to make one for Uncorked & Unplugged?

    • Stephanie Lough says:

      It took me way too long for it to be valuable as a press release, It would be worth it for a color spread in a national magazine! When it comes to infographics as a way to show data, I am all for them. Mildly obsessed, really.

      I think the best approach is similar to that of a press release – get out the most important facts. But unlike a press release, I had to think what would also make the best visuals. Mine is a little text heavy on top, but it is data that would be difficult to put in a visual representation. I think the numbers help keep it interesting looking.

      And yes, I would love to make one for UU, just give me the statistics!

  2. It reminds me of looking at a page in USA Today. Lots of visuals.

  3. Love it! And I agree with Alison; a nice addition to a press release but definitely not to be considered a replacement.

  4. Laura says:

    Good Job Steph!

    I am all for compressing information and getting to the facts with as little fluff as possible. At the same time, not all press-worthy information is lends itself nicely to an infographic. As Allison said, it’s a great side item in place of a picture or as a featured item in a carousel on a homepage or part of a quarterly company update. Providing raw numbers to attract the reader’s attention then backing it up with a more detailed explanation of where the information came from. Regardless of how they are used, they look cool, provide pertinent information and hopefully are here to stay!

    • Stephanie Lough says:

      Thanks Laura! Yes, I think the best use for them is to accompany a news release or to be apart of a media kit (if for clients) and businesses should display their own on their homepage.

      Thanks for reading our blog!

Leave a Reply

Your email address will not be published. Required fields are marked *